Design an icon with a single, centered point that immediately captures attention and clearly identifies your app. Design a recognizable icon. For example, the Mail app icon uses an envelope, which is universally associated with mail. Keep the background simple and avoid transparency. Photographic details can be very hard to see at small sizes. Interface elements in an icon are misleading and confusing. In general, avoid displaying replicas of devices, because hardware designs tend to change frequently and can make your icon look dated.
It can be confusing to see an icon used for different purposes throughout an app. See Color. Test your icon against different wallpapers.
See how it looks over different photos. Try it on an actual device with a dynamic background that changes perspective as the device moves. Keep icon corners square. Although the names of other products can be used in promotional copy, never display Apple product images alongside the images of other products. Apple trademarks can be used in URLs only for web pages that feature apps developed specifically for the Apple product named. Never start a URL with an Apple trademark.
Acceptable: www. Always set Apple trademarks in English, even when they appear within text in a language other than English. Terms that should not be translated or transliterated include:. For a list of Apple trademarks, please see the Apple Trademark List. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States. For the correct trademark symbols, refer to the Apple Trademark List.
Use the appropriate credit lines in all communications worldwide, listing all the Apple trademarks and products included in your communication and advertising. Include the credit lines only once in your communication or website, and place the credit lines wherever you provide legal notification. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links.
Refer to the Apple Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark except the Apple Logo, where the logo appears at the right foot. For distribution outside the United States, use one of the following international credit notices:. A translation of the legal notice and credit lines but not the trademarks can be used in materials distributed outside the U.
Never translate an Apple trademark. Whereas, Apple Inc. Whereas, You desire to use certain artwork in connection with marketing Your applications available on the App Store pursuant to the Program Agreement, the Parties agree to enter into this Marketing Agreement effective as of the date clicked through by You. Except as expressed in writing herein, nothing in this document shall be construed to modify the Program Agreement in any way. Apple shall remain the exclusive owner of all rights in the Artwork.
Your use of the Artwork shall exclusively inure to the benefit of Apple. This Marketing Agreement is valid and coterminous with the Program Agreement, unless otherwise terminated per the provisions below.
This Marketing Agreement shall terminate automatically upon Your breach of any of the terms of this Marketing Agreement. If Apple terminates this Marketing Agreement, You may, except in the event that the Artwork is subject of a claim of infringement, deplete existing inventory for a period of 30 days following the notice of termination, provided such inventory is in compliance with the terms of this Marketing Agreement. Any litigation or other dispute resolution between You and Apple arising out of or relating to this Marketing Agreement will take place in the Northern District of California, and You and Apple hereby consent to the personal jurisdiction of and exclusive venue in the state and federal courts within that District with respect any such litigation or dispute resolution.
This Marketing Agreement will be governed by and construed in accordance with the laws of the United States and the State of California, except that body of California law concerning conflicts of law.
Notwithstanding the foregoing, if You are an agency, instrumentality or department of the federal government of the United States, then this Marketing Agreement shall be governed in accordance with the laws of the United States of America, and in the absence of applicable federal law, the laws of the State of California will apply.
Further, and notwithstanding anything to the contrary in this Marketing Agreement including but not limited to Section 8 , all claims, demands, complaints and disputes will be subject to the Contract Disputes Act 41 U. If You as an entity entering into this Marketing Agreement are a U.
This Marketing Agreement shall not be governed by the United Nations Convention on Contracts for the International Sale of Goods, the application of which is expressly excluded. If a court of competent jurisdiction finds any clause of this Marketing Agreement to be unenforceable for any reason, that clause of this Marketing Agreement shall be enforced to the maximum extent permissible so as to effect the intent of the parties, and the remainder of this Marketing Agreement shall continue in full force and effect.
The terms of this Marketing Agreement are the entire and final understanding between You and Apple concerning the Artwork. View in English. App Store Badges Include App Store badges in all digital and printed marketing materials as a clear call to action to get your app.
Downloads Download Artwork MB. Download Artwork MB. Preferred Badges Use the preferred black badge in all marketing communications promoting your app.
Alternative Badges The alternative white badge is designed to give you greater versatility and can be used when the preferred black badge appears visually heavy in the layout. Localized Badges Apple provides badge artwork with the modifiers Download on the and Pre-order on the translated into regional languages.
Badge Use Use one App Store badge per layout or video. Headline App Name Subtitle or Tagline. App Name. Mac App Store. Graphic Standards Minimum clear space is equal to one-quarter the height of the badge.
Apple Product Images Use Apple-provided product images in all your marketing materials to display your app on the Apple devices it supports. Downloads iPhone 13 Download Artwork. Apple Watch Series 7 Download Artwork. Apple Watch Series 6 Download Artwork.
MacBook Pro Download Artwork. MacBook Air Download Artwork. Apple TV Download Artwork. Graphic Standards Use Apple product images at a size that is clearly legible at the image resolution provided. Screen Content Focus on the experience of using your app and not on Apple product functions. Used by iOS app developers to indicate that something is available for download from the App Store. This logo image consists only of simple geometric shapes or text.
It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions. This work is in the public domain in the United States because it was published in the United States between and , inclusive, without a copyright notice.
For further explanation, see Commons:Hirtle chart as well as a detailed definition of "publication" for public art. Note that it may still be copyrighted in jurisdictions that do not apply the rule of the shorter term for US works depending on the date of the author's death , such as Canada 50 p.
You cannot overwrite this file. The following other wikis use this file: Usage on bg. Width px Height 40px. Structured data Items portrayed in this file depicts. Category : App Store wordmarks.
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